The Hollard Insurance Group, well known for taking the path less travelled, has done so once again with its approach to the 2020 Sport Industry Awards.
For the Hollard Group and Business and Arts South Africa (BASA), there was no question: COVID-19 pandemic or not, the 2020 BASA Awards had to go ahead. The real poser was, how could the awards celebrate achievement and materially support the struggling arts sector?