Hollard Highway Heroes 2020 is postponed over Covid-19

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At Hollard we call our business purpose “Better Futures”, and with good reason: Everything we do, and the way we do it, is aimed at enabling more people to create and secure a better future. And there’s no better example of Better Futures than Hollard Highway Heroes, our annual competition to identify South Africa’s best truck driver.

The overall 2019 Highway Hero will win an awesome R100 000 in cash and prizes (along with substantial prizes for the other finalists, too). Previous Highway Heroes winners have been able to do things such as to invest, pay for their children’s education and renovate their homes with their winnings. That’s Better Futures in action.

But Highway Heroes takes Better Futures much further than that because it’s not only truck drivers who benefit from their participation in Highway Heroes. We all do.

From 2019, we’re offering better futures to more truck drivers than ever. Where in the past Hollard Highway Heroes was only for those who worked for our Trucking customers, the competition is now open to all truck drivers, irrespective of their insurer

Hollard Highway Heroes has one more important function: to highlight truck drivers and the tough jobs they do, and how central they are to our economy. Virtually every commodity we consume is transported by road at some stage, and none of it would reach us without … truck drivers.

So while only one driver out of the thousands who enter the competition can be named the Highway Hero for that year, we believe that all truck drivers are Highway Heroes. They work long hours, often spending weeks away from home and loved ones, and face all kinds of dangers along the way – from treacherous road and weather conditions to criminal activity.

We acknowledge truck drivers for everything they do for us, and we salute them!

Fleet owners benefit

Participation in Highway Heroes requires drivers to internalise good driving habits. We’ve found that not only do participants improve their driving, they continue to drive that way long after the competition has ended.

This results in lower fuel and maintenance costs, as well as fewer accidents and insurance claims.

Non-participating drivers benefit

We’ve discovered, to our delight, that they’re inspired by colleagues who have entered Highway Heroes, and they emulate them.

Hollard benefits

Of course, because our customers are able to reduce their risk and we consequently have fewer insurance claims to process.

You and I both benefit

Because at least 80% of South Africans are active road users (as drivers, passengers or pedestrians), anything that improves safety on our roads – as Hollard Highway Heroes undoubtedly does – works for all of us

Drivers inspecting their trucks