Media Centre

Read the latest Hollard news, watch videos and download digital multimedia.


From your house to your doll's house - Hollard has you covered

Share this article via:

  Print

Date posted: 24 Feb 2016

Hollard today launched its new car and home TV commercial which aims to show South Africans it offers much more in the insurance world than most consumers realise.

"Hollard was born out of a belief that there is a better way to do insurance. We’ve brought belief though in how we create TV ads. We came up with an innovative and quirky concept to show that Hollard covers everything – your car, your home, your art – even your pet or your doll’s house,” says Heidi Brauer, Chief Marketing Officer at Hollard.

The third in a series of ads since the new Hollard brand was launched in 2014, the TVC created by M&C Saatchi Abel is inventiveness at its best. The opening is set inside what appears to be a big home, with beautiful furniture and artworks, and a pricey car in the garage. The house is then beset by calamity – an ‘earthquake’ hits it and a huge ‘water leak’ destroys part of the house. But in a surprise twist, the camera pans out to reveal a doll’s house being wrecked by a small dog playing with a hosepipe.

“The production team magically created two full sets – one life-sized and the other small enough to fit within a doll’s house, featuring gorgeous furnishings created through 3D printing,” says Brauer. Creating 3D miniature models is a lengthy process and some of the models took more than seven hours to print. “The miniatures are so life-like that viewers are going to have to watch the ad a few times to figure out which shots feature miniatures and which shots feature the real thing.” 

“With a small budget, we used the latest technology to get really creative, doing it the Hollard way – with a touch of quirkiness and dab of sass, and a joyousness you will love when you watch the ad,” says Brauer. 

As with Hollard’s previous campaigns, the new ad is aimed at underscoring the insurer’s unconventional take on a topic which is traditionally communicated in a rather dry, clinical way. 

Commenting on working on the Hollard brand, Tarnee Watts, Creative Group Head at M&C Saatchi says, “There are insurance stories and then there are Hollard stories. We think insurance shouldn’t be about what can go wrong but what can go right. The advert demonstrates in a fun way that Hollard insures all the stuff you love, even ones that go ‘woof’."

To view the advert: https://www.youtube.com/watch?v=FfCcsvQm03w

To view the making of: https://www.youtube.com/watch?v=wH8DktcnyM&feature=youtu.be


Company Overview 

As South Africa's largest privately-owned insurance group, Hollard Insurance incorporates the companies Hollard Insurance and Hollard Life Assurance. Established in 1980, the Hollard Group provides short-term and life insurance as well as investment products to a diverse customer base including individual consumers, commercial entities and corporate clients.

It ranks among a growing number of companies advocating an inclusive growth model, measuring its social dividends aside its shareholder contributions.

Since inception, partnership has been at the heart of its business model, with the group today boasting over 100 ventures across the insurance value chain. Each one demonstrates the Hollard belief that there remains a better way. 

Headquartered in the historic Villa Arcadia in Parktown, Johannesburg, the group embraces 6 million policy holders in 10 countries on four continents. Hollard employs almost 3000 people and posted R15,1bn in premium income in the year to June 2014.

Spokespeople

  • Nic Kohler
     

    Group Chief Executive Officer

    To arrange an interview with Nic, please contact:

    Warwick Bloom
    Public Relations
    082 496 4376 
    warwickb@hollard.co.za

  • Willie Lategan
     

    Chief Financial Officer

    To arrange an interview with Willie, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Mandla Shezi
     

    MD of Hollard Affinities and Direct

    To arrange an interview with Mandla, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Stef Theofanidis
     

    MD of Hollard Insurance Partners

    To arrange an interview with Stef, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Saks Ntombela
     

    MD of Hollard Life & Investments

    To arrange an interview with Saks, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Ian Ross
     

    Chief Underwriting Officer

    To arrange an interview with Ian, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Heidi Brauer
     

    Chief Marketing Officer

    To arrange an interview with Heidi, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Nyeleti Shirilele
     

    Company Secretary &
    Head of Governance

    To arrange an interview with Nyeleti, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Wikus Luus
     

    Chief Risk Officer

    To arrange an interview with Wikus, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Brent Wyborn
     

    Executive Head: Group Services

    To arrange an interview with Brent, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Brooks Mparutsa
     

    MD of Hollard International

    To arrange an interview with Brooks, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • David Green
     

    Chief Investment Officer
    Hollard Investments

    To arrange an interview with David, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Gail Walters
     

    MD of Corporate Affairs

    To arrange an interview with Gail, please contact:

    Warwick Bloom
    Public Relations 
    082 496 4376 
    warwickb@hollard.co.za

  • Nash Omar
     

    Joint MD of Hollard Broker Markets

    To arrange an interview with Nash, please contact:

    Warwick Bloom 
    Public Relations  
    082 496 4376  
    warwickb@hollard.co.za

  • Pierre Geyer
     

    Joint MD of Hollard Broker Markets

    To arrange an interview with Pierre, please contact:

    Warwick Bloom  
    Public Relations   
    082 496 4376   
    warwickb@hollard.co.za

  • Willem Smith
     

    MD of Hollard Personal Lines

    To arrange an interview with Willem, please contact:

    Warwick Bloom   
    Public Relations    
    082 496 4376    
    warwickb@hollard.co.za

  • Galina Kroucheva
     

    Chief Information Officer

    To arrange an interview with Galina, please contact:

    Warwick Bloom    
    Public Relations     
    082 496 4376     
    warwickb@hollard.co.za

  • Dirk Viljoen
     

    Chief Actuary

    To arrange an interview with Dirk, please contact:

    Warwick Bloom     
    Public Relations      
    082 496 4376      
    warwickb@hollard.co.za

  • Kamini Maharaj
     

    Head of People

    To arrange an interview with Kamini, please contact:

    Warwick Bloom      
    Public Relations       
    082 496 4376       
    warwickb@hollard.co.za