“We Get You” the extension of a successful campaign

The campaign was first launched as an outdoor campaign in Gauteng in September 2009, followed by a print campaign three months later. Now the concept has been adapted to fit new media and has been extended nationally to assist us in driving our strategic branding message across the nation.

The original billboard and print campaign showed confident, vibrant everyday people in the foreground, while the shadow they cast reveals their attitudes, opinions, hopes, dreams, aspirations and emotions. The message is that we understand you as an individual or business and we are there to take care of the insurance detail while you live your best life. The new “We get you” advertising executions include radio and outdoor placements in Johannesburg, Pretoria, Durban, Port Elizabeth and Cape Town, as well as print advertising in business and insurance industry media.

In an effort to demonstrate and reinforce our fresh, personal approach to insurance, the “We get you” advertising creative is simple, imaginative and engaging. clients.